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Student market info

…just over one-third of students read their local, daily newspaper on a weekly basis, the figure pales in comparison to the 79% of students who reported engaging with their daily campus newspaper in the past 7 days.

… three-quarters (76%) of college students have read their college newspaper in the past month,with that figure rising to an impressive 92% for those campus papers that publish on a daily basis.

"Monthly discretionary spending among four-year full time undergraduates averages $173 per student and projects nationally to more then 1.2 billion per month." — Student Monitor

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